I purchased this to make purple ice cream for the kids during the holiday. My ice cream was a hit! 2 cups of heavy cream, 1 can of condensed milk - mix until it peaks and then add 1 tablespoon of this extract for coloring (add more if needed). I didn't taste much of the ube flavor so I had to add regular vanilla extract for more flavoring. Overall. the extract was nice, it was wrapped very well and sealed securely. This was my first time using ube extract for a recipe so I don't have much to compare it to. I also used the extract to make a purple cream cheese for my brownies. Overall, I am satisfied with the outcome and will purchase again.