Now thats a lot of lemon. Nice scent that is different from the standard fresh scent of Dawn.Dawn is made by Procter and Gamble, and they have donated over 500 thousand dollars to wildlife groups from the sales of Dawn. A company this big should donate more, but thats just me. I prefer the ultra original to the platinum as I find the platinum is a little harsher on my hands. The ultra works great for getting dried egg off of my dishes, and put a little in a pot to soak come back and rinse it out with a light brushing.There are greener cleaners out there as veterinarian and head of the International Bird Rescue Research Center points out, but none of the has dawns magic she says. Dawn has petroleum in it as an ingredient. Probably why it moisturizes / doesn't dry out your hands.I would have to agree having tried the seventh day cleaners with pretty poor results.