This is very tasty, soft, and good quality taffy. However, the overwhelming flavor is a typical creamy taffy flavor, with just a hint of black licorice flavor. These would be a good introduction to give someone who has never had black licorice, but not scare them off. If you love black licorice, and like a strong flavor, these might not satisfy your craving.I would give 4.5 stars if I could. I can’t give them the full 5 stars (for lack of bold flavor), so I will have to give 4 stars. Still good enough that I will eat the whole bag.A little bit pricey but oh so good. Love themAlmost ate the whole bag myself lolI've been on a taffy kick and trying a bunch of different vendors selling taffy. This has been my favorite so far. It's a very high quality, very fresh and great flavored taffy. I just got my second bag from them.Vanilla is a hit or miss flavor when buying taffy. IF you are a taffy freak like me you know what I mean, some companies vanilla is a throw away flavor and it taste like marshmallows or even worse, like basically nothing (just sweet and flavorless) THIS company makes vanilla taffy that actually tastes like Vanilla.I haven't tried this yet bc it is a gift for my husband, but his favorite flavor of taffy is red licorice. Appreciated the sample of 4 different taffys, as it can be pricy.Arrived quickly. Tastes just like red licorice. Hope to reorder soon.Tastes good. I'll probably order again.I first ordered a small bag of the Very Vanilla Salt Water Taffy thinking that once I finished the bag, I was done. Well, that was not the case and today I received my 5 pound bag of Very Vanilla Salt Water Taffy and I know it's not going to last as long as it should. It is fresh (and stays that way in the resealable bag), has the best vanilla flavor and I am hooked! I am not a "dessert/sweets person" except when it comes to this taffy and then all bets are off. Indulge yourself and order your favorite flavor(s) of this awesome taffy!